About
Experience across technology, sales, customers, and change.
Rabbit River Systems was founded by Kevin Butler to help owner-led businesses make practical improvements in a period of rapid technological change.
The path here
Kevin’s career began in the U.S. Navy, working in advanced electronics and serving aboard submarines — environments where getting the details right actually matters. From there he moved into technical training and instruction, including work as a Master Training Specialist.
In 1997 he moved into corporate technology as a sales engineer, working with Fortune 100, Fortune 500, and global customers. In 2000 he became a full-time, quota-carrying sales professional — a role he carried for more than 25 years, across enterprise, government, public-sector, and small-business customers, through 2026.
Since late 2022, Kevin has worked with AI nearly every day — testing tools, building workflows, studying emerging capabilities, and separating practical business value from noise. Rabbit River Systems brings those threads together for owner-led businesses that need practical help rather than more noise.
Proud U.S. Navy veteran.
Start with the business problem
Rabbit River does not begin by forcing a favorite tool onto a customer. We begin by understanding where the business is losing time, opportunities, clarity, or momentum — then choose the simplest thing that can help.
What we value
- Practical over flashy
- Clear over complicated
- Useful over impressive
- Honest about what AI can and cannot do
- Small fixes before large projects
- Real customer outcomes before technology theater